Lex’s of Carytown
Consultant/Stylist
Engage directly with customers by combining styling expertise, product knowledge, and strong interpersonal communication skills. Included social media content creation and visual merchandising, contributing to both the brand’s digital presence and in-store experience.
The Role:
Beyond delivering personalized customer experiences through service and styling, a key responsibility in this role is managing the visual merchandising of the boutique’s sales floor. In a high-foot-traffic area like Carytown, the window displays serve as a crucial form of advertising. the windows displays are designed to attract and engage shoppers passing by and convert them into walk-in customers. The approach to visual merchandising at Lex’s is both creative and strategic, with a focus on seasonal themes, curated color palettes, promotional features, and showcasing new arrivals to keep the storefront fresh, inviting, and aligned with the brands image and tone.
Visual Merchandising
In the same sphere of visual merchandising, social media production for Lex’s of Carytown, specifically on Instagram and TikTok was a highlight of this role. Analyzing current trends, seasonal relevance, and key products that align with the brand identity to focus on items that not only reflect the aesthetic but also drive customer engagement aided in differentiation from competitors.
Social Media
